Alfred Book a demo العربية

About Alfred

Alfred is a table-service company for the Gulf's restaurants, cafés and hotels, part of the Basha Investments group. It was funded in the first quarter of 2024 and is built by the group's technology company, Exefai.

On a busy terrace a waiter covers more tables than they can watch. Guests wave, wait, and eventually walk to the counter. The bill takes longer than the meal. None of this is anyone's fault; it is a limit of eyesight.

Alfred replaces the wave with a tap. The QR code on the table carries the table number, the menu opens in the guest's language, and three buttons cover most of what a guest ever needs: a waiter, the bill, or fresh charcoal. Every tap becomes a highlighted line on one screen until a waiter picks it up.

We named it after the most famous butler in fiction because that is the standard: there before you ask, gone before you notice. It has been trialled with restaurants, cafés and hotels in Saudi Arabia and the UAE.

Part of a group

Alfred does not build everything alone. Inside the Basha Investments group it shares recruitment, technology and marketing with the other portfolio companies.

  1. 1Bashafunds
  2. 2INSHAROhires
  3. 3Exefaibuilds
  4. 4Super Studios AImarkets
  5. 5Alfredserves venues in the Gulf

What one company learns goes back into the platforms, so the next one starts further ahead.

ProductAlfred, QR menu, ordering and table service
MarketsSaudi Arabia and the United Arab Emirates
FundedQ1 2024 by Basha Technology Investments, the group's Saudi investment company
Built byExefai, the group's technology company
People and operationsINSHARO
MarketingSuper Studios AI
GroupBasha Investments, Jeddah
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